Get TV Ready! A Guide for Entrepreneurs

For female entrepreneurs looking to expand their brand and reach new audiences, getting featured on television (network or streaming) is an absolute game-changing opportunity! However, many small business owners miss out because they’re unprepared when the moment arrives. If you want to make the most of your TV appearance and ensure your message resonates with your intended audience, preparation is key! Here are five essential steps to get TV ready, maximize your visibility and reach your potential clients and customers.

1. Craft Your Core Message

Before stepping in front of the camera, you must have a clear, concise, and compelling message. Ask yourself the following:

• What is the key takeaway I want viewers to remember? (no more than TWO key things)

• How does my business or story provide value to the audience?

• Can I deliver my message in 30 seconds or less?

Your message should be memorable and aligned with your brand, so practice it repeatedly to ensure a natural delivery without sounding rehearsed.

2. Polish Your On-Camera Presence

Successful TV interviews should contain 3C’s: confidence, clarity, and charisma. To enhance your on-screen presence, consider the following:

• Practice speaking clearly and at a steady pace.

• Maintain good posture and use natural hand gestures.

• Make eye contact with the interviewer (not the camera).

• Dress in solid colors that complement your brand but avoid distracting patterns.

Consider recording yourself in mock interviews to refine your delivery and become comfortable in front of the camera. You can do this via Zoom or even on your cell phone!

3. Prepare for Common Questions

Producers and hosts often ask similar questions to keep interviews engaging. Plan ahead! Be ready to answer the following:

• Tell us about your business and how it started.

• What challenges have you faced and how did you overcome them?

• What advice do you have for other entrepreneurs?

• Where can viewers find you and learn more?

Have concise, yet informative and impactful responses to keep the conversation flowing.

4. Have a Media Kit Ready

A professional media kit increases your chances of being invited back or featured on other platforms. Your kit should include the following (at a minimum):

• A short bio highlighting your expertise.

• High-resolution professional photos.

• Key talking points and a press release.

• Website and social media handles.

Producers are very busy and are often swamped with media inquiries and requests. Your media kit should make it easy for producers to learn about you and understand why your story is newsworthy.

5. Promote Your Appearance

Once your TV feature is confirmed, now is the time to leverage it for maximum exposure:

• Announce your appearance on social media and email lists.

• Tag the network and host to increase engagement.

• Share clips and key takeaways after the segment airs.

• Repurpose the content for your website, blog, and future marketing.

Television exposure, whether it is streaming or network platforms, can open doors to new opportunities, partnerships, and customers. With the right preparation, you’ll not only shine on camera, but also leave a lasting impression that benefits your brand long after the segment airs. Being prepared transforms a TV opportunity from a fleeting moment into a strategic business boost. Female entrepreneurs who take the time to refine their message, polish their presence, and build strong media relationships will position themselves for continued success in the spotlight. Get ready, be confident, and let your story inspire the world!