Speak Your Way to More Profit
If you're looking for practical ways to elevate your business and increase profits, that’s my specialty. My name is Jen Loving, business coach, best-selling author, international speaker and CEO of Engaging Speakers Inc. I’ve prepared this guide for you, it’s packed with straightforward strategies and real-life success stories that will help you stand out as a leading voice in your industry. I am passionate about smart business growth that focuses on actionable steps and relatable examples. I hope you find these strategies helpful in growing your business!
Align Your Business with Personal Core Values
First off, let’s talk about the importance of aligning your business with your core values. What drives you? Is it personal development, faith, family, generosity, or perhaps financial freedom? Integrating these core values into your business not only gives your work more meaning but also attracts customers who share your passions. Knowing your top five core values can supercharge your business and become a compass for all your business decisions. When faced with business decisions, ask yourself if I made this decision would it add to my core values expression or be in opposition to them. Anything that will be in opposition, I recommend not doing as this will lead to dissatisfaction in your business.
Embrace Challenges as Opportunities
Challenges are inevitable, but how you respond to them can make all the difference. Instead of viewing setbacks as obstacles, see them as chances to innovate and improve. Every problem has a solution, and sometimes, the process of overcoming these challenges can lead you to your next big breakthrough. Adopting a solution oriented mindset is a key success principle for all business owners.
Discover and Leverage Your 'Core Genius'
Identifying what you’re exceptionally good at, your "core genius," is crucial. This unique skill or attribute sets you apart from the competition. Take my client’s story, for example..I helped Amanda, a fitness entrepreneur struggling to convey the unique value of her business. She had named her business “Soul Fit” but after delving into Amanda's background and identifying her core genius in harmonzing hormones, we decided to rebrand Amanda's business to match her core genius. This change in branding and how she spoke about her business led her to immediate and significant success. Clarity, authenticity, and strategic positioning that is based on your core genius is the key to distinguishing oneself in a crowded marketplace.
Monetizing Your Marketing Message
A pivotal skill that many entrepreneurs simply do not have yet, is the ability to monetize their marketing message effectively. This is where my quarterly retreats shine, offering deep dives into mastering this critical aspect of your brand’s messaging and the development of what I call your Signature Talk. My proprietary framework teaches entrepreneurs how to craft and deliver marketing messages that not only resonate with their audience but also drive sales. Learning to monetize your message—a skill rarely taught elsewhere—can lead to rapid and significant success. My approach has helped many entrepreneurs quickly turn their expertise into substantial business success by strategically speaking their way to more profit.
Simple Steps to Make It Happen
Identify Your Core Values: Clearly define the core values that underpin your business and personal ethos. This alignment attracts customers and partners who share similar values and provide a much needed compass for business decisions.
Leverage Personal Challenges: View personal and professional challenges as opportunities for growth and innovation. Use these experiences to deepen your business's narrative and connect with your audience. Have a solution oriented mindset.
Align Your Business Brand and Profit Centers with Your Core Genius: Identify and focus on your unique strengths and talents. This differentiation is key to standing out in a competitive market.
Clarify Your Marketing Message: Develop a clear, compelling marketing message that highlights your unique value proposition. Ensure this message resonates with your target audience.
Rebrand Strategically (if necessary): Consider rebranding to better align with your core genius and target market.
Create a Signature talk: Create a strategically designed signature talk that effectively communicates your principles not your process. Practice and refine this signature talk to ensure confidence and clarity.
Invest in Personal and Professional Development: This commitment to improvement will signficantly improve all aspects of your business. Attend retreats or workshops focused on improving your public speaking and marketing skills, like my "Speak Your Way to More Profit" retreat. Your business will grow in direct reflection to how much you grow personally and professionally.
Embrace Gratitude: Cultivate a practice of gratitude, even in the face of challenges. This mindset can positively impact your business approach and attract all that your desire.
Prepare Tangible Marketing Assets: Develop marketing assets such as a video of your signature talk, professional branding photos, and customer testimonials. Use these assets to enhance your credibility and appeal.
Follow a Blueprint for Success: Success leaves clues! Follow a structured blueprint for success that will predictably create results because it has been proven to work.
Network Effectively: Use networking events to practice your marketing message, connect with like-minded entrepreneurs, and learn from others' experiences.
Practice and Improve Public Speaking: Regularly engage in public speaking opportunities to refine your message delivery and engagement with your audience, build your database for future sales and predictably fill your calendar with quality appointments with potential new clients.
By implementing these steps, you'll be well-equipped to communicate your business's unique value more effectively, attracting the right customers and driving profitability.
