The 2024 BIBO Awards: Embracing 'The Next Chapter' with Grace, Resilience, and Power

In a world where challenges are as abundant as opportunities, women have consistently shown their extraordinary ability to rise, adapt, and overcome. The 2024 BIBO Awards, themed "The Next Chapter," celebrated this very essence. It was a privilege to not only attend this inspiring event but also sponsor and support an organization that resonates deeply with my mission to empower women.

Traci S. Campbell, the heartbeat of the BIBO family, is a woman whose life purpose is a reflection of resilience and determination and her journey has been nothing short of awe-inspiring. Traci, hailing from Baltimore, Maryland, who was raised by a single mother instilling in her the values of education and self-reliance, defied the odds, pursued a successful IT consulting career after earning a degree in computer science from the University of Maryland. But her impact goes far beyond her professional achievements. Her dedication to her mother’s legacy, whom she lovingly cared for over a decade, helped shape her compassionate and driven character to become a dynamic leader in the nonprofit sector, using her platform to empower women and create lasting change. Traci’s story is truly a testament to the power of perseverance, education, and the unwavering support of loved ones.

Founded in 2013, BIBO, which stands for "Beauty In | Beauty Out," has celebrated the achievements of over 100 women across cities like Atlanta, Chicago, Las Vegas, and Los Angeles. The 2024 BIBO Awards marked a significant comeback after a seven-year hiatus, returning with a renewed purpose and a steadfast commitment to supporting women in a world that has experienced profound changes since 2017. The theme, "The Next Chapter," highlighted the unbreakable spirit of women's resilience, even in the face of global challenges. As the world faced a pandemic, political and social unrest, and economic uncertainty, the women honored at this event exemplified the unyielding strength that defines BIBO's mission.

This year’s ceremony was a true celebration of extraordinary women who have made indelible marks in their fields. Among them were inspiring leaders like Dr. Rita McGill, who received the Achievement in Medicine award. A dedicated renal disease physician with a heart of gold, Dr. McGill’s journey from rural private practice to teaching at the University of Chicago exemplifies her commitment to healthcare and patient advocacy.

Rebecca Wallenfelsz and Sophia Ruffolo, co-founders of femmebought, were honored with the Achievement in Entrepreneurial Education award. Both women have been instrumental in creating a supportive community for women entrepreneurs. Their work at femmebought, along with their other professional achievements, has empowered countless women to pursue their dreams and build thriving businesses.

The BIBO Legacy Award was presented to Mary Smith, a true pioneer in the funeral home industry. From her humble beginnings, Mary built a successful business empire in a male-dominated field, employing hundreds of individuals and offering second chances to those reentering society after imprisonment. Her legacy is a testament to the power of determination and community spirit.

Leslie Ferris Yerger was honored with the Achievement in Breast Cancer Awareness award for her relentless advocacy in breast cancer screening and awareness. After her own battle with Stage IV breast cancer, Leslie founded My Density Matters, a nonprofit organization dedicated to empowering women to take control of their health and screening options.

The Achievement in Media award was given to Mary Datcher, a journalist and marketing specialist whose influence in the music and entertainment industry spans nearly three decades. Mary’s work in promoting and developing music artists and her role in creating the Global Mixx Music & Film Forum highlight her commitment to the arts and education.

McKnight Scholarship for Academic Achievement

The McKnight Scholarship for Academic Achievement was awarded to Jalyn Dixon, an exceptional student who will be attending Northwestern University this fall. Jalyn’s dedication to her studies and her involvement in various extracurricular activities, including the Lindblom Symphonic Band and the National Honor Society, demonstrate her potential to make a significant impact in her future endeavors.

McKnight Grant for Entrepreneurship

The McKnight Grant for Entrepreneurship was awarded to Ayona’lee Tidwell, a visionary designer from the west side of Chicago. With a diverse portfolio that spans acrylic painting, photography, and graphic design, Ayona’lee is committed to pushing the boundaries of visual design. Her goal to establish a global design studio speaks to her ambition and determination to inspire future generations of designers and entrepreneurs.

The 2024 BIBO Awards was more than just a ceremony—it was a gathering of remarkable women whose stories of resilience, perseverance, and empowerment are a source of inspiration for us all. Traci S. Campbell’s vision has created a platform where women can be celebrated not only for their external beauty but for the strength, courage, and determination that define them. As we look to the future, the BIBO family continues to be a powerful force for change, ensuring that women’s voices are heard, their achievements recognized, and their dreams realized.

As the event unfolded, each award recipient's story served as a powerful reminder of the incredible impact women can have when they are supported, celebrated, and empowered. From breaking barriers in male-dominated industries to advocating for crucial health awareness, these women are not just honorees—they are trailblazers setting the stage for future generations.

Looking Ahead

The 2024 BIBO Awards were more than just a celebration; they were a call to action. As we step into "The Next Chapter," we are reminded that the strength of women is boundless. The stories shared, the achievements honored, and the resilience celebrated all serve as powerful reminders that, together, we can overcome any challenge.

As we continue to support and uplift one another, the BIBO Awards stand as a symbol of hope and empowerment. The next chapter is ours to write—let it be one of courage, unity, and unstoppable progress.