Technology & Digital Marketing

Navigating the Digital Shift: Effective Strategies for Taking Your Traditional Business Online

By: Natasha Broxton Published on: 01/12/2024

Discover practical strategies for transitioning to the online marketplace in Navigating the Digital Shift. From e-commerce to digital marketing, this guide offers tips to help traditional businesses thrive in the digital age.

Technology & Digital Marketing2024 Winter IssueStrategyTransformation

In Her Shoes: Effective Strategies for Marketing to Women

By: Ari Krzyzek Published on: 01/09/2024

In Her Shoes: Effective Strategies for Marketing to Women

Technology & Digital Marketing2024 Fall Issue

How to Make Your Website More Enjoyable (So People Will Buy From You Online)

By: Ari Krzyzek Published on: 01/12/2023

Frustrated by a lack of sales despite driving traffic to your website? Discover why visitors might not enjoy browsing your site and learn practical fixes. Common dislikes include intrusive pop-ups, overwhelming content, slow load times, confusing navigation, lack of mobile optimization, and uninspiring visuals. Rectify these issues by refining pop-ups, delivering concise content, speeding up your site, simplifying navigation, optimizing for mobile, and improving content quality and visuals. Additionally, prioritize accessibility for a more inclusive user experience. Elevating your site's appeal and usability will undoubtedly boost trust, engagement, and sales. Take actionable steps today to transform your website for enhanced online success.

2023 Winter IssueTechnology & Digital Marketing

Know Thy Path to Marketing Success

By: Gretchen Jaysen Published on: 01/06/2023

If you're passionate about helping people and eager to start your journey, marketing plays a crucial role in getting your message out. Marketing encompasses various intricate details, and understanding its nuances can empower your thriving business. Identifying your goals, understanding your audience through in-depth research, and crafting a focused marketing strategy tailored to meet their needs are pivotal steps. It's crucial to create a clear and specific message that resonates with your audience's desires or challenges. Walking your potential clients through a journey from recognizing their issue to presenting your solution is pivotal, engaging both their logical and emotional sides. A clear, understandable message targeting the right audience through various channels, including social media, email campaigns, blogging, networking, and paid ad campaigns, can yield optimal results. Mastering the technical setup and targeting techniques aids in effective marketing, paving the way for a thriving business and enabling you to do more of what you love in life!

2023 Summer IssueTechnology & Digital MarketingMarketing