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Decoding Financial Trauma for Women in Business

March 01, 20244 min read

In the tumultuous journey of managing finances, have you ever found yourself on a relentless rollercoaster of highs and lows? If so, you're certainly not alone. This rollercoaster of emotions is often identified as financial trauma, a phenomenon far more prevalent among entrepreneurs, particularly women, than is commonly recognized.

Launching your own business can indeed be an exhilarating endeavor. However, amidst the excitement, it's essential to acknowledge the reality of the journey: it's filled with unforeseen challenges and obstacles. Many female entrepreneurs find themselves accompanied by an invisible yet significant presence: financial trauma. This isn't merely the ebb and flow of typical business finances; it's a profound manifestation of worries and anxieties rooted in past financial struggles.

Woman struggling with luggage

The Hidden Challenge

Imagine financial trauma as that extra baggage making your entrepreneurial journey tougher. It's the stress and fear about money that's always there, even if you can't see it. Think of it like walking through a dense forest, getting tangled in the underbrush. These fears come from past money mishaps or lessons you've learned, or they might just pop up because you've chosen the path of entrepreneurship.

Through my experience and countless hours of mentoring women in business, I've pinpointed four main types of financial trauma. While we might have one that dominates, we all juggle a mix of these at different points on our journey.

The Invisible Baggage We All Carry

Consider this: each time you encounter a frightening or distressing financial experience, your brain takes note. It might be as innocuous as a childhood memory of tagging along with your parents while shopping. Yet, as you transition into the realm of entrepreneurship, these memories resurface, triggering a sense of panic whenever faced with financial decisions. Consequently, tasks like reviewing your bank account or contemplating business investments become daunting challenges.

You're Not Alone

Ever feel like you're alone in grappling with uncomfortable discussions about money? Think again. Countless entrepreneurs bear the weight of these concealed narratives, adding an additional layer of apprehension to their endeavors. Financial trauma doesn't discriminate based on one's expertise in finance; it infiltrates regardless of knowledge or experience.

Changing Your Money Story

Transforming your relationship with money may initially seem like a daunting task, yet with the appropriate guidance, it's entirely achievable. The first step involves delving into the depths of your psyche to identify the roots of your financial anxieties. Ask yourself pivotal questions, such as:

  • When does the topic of money evoke stress within me?

  • What are my true sentiments regarding money and its intersection with my business?

  • Can I recall a particular event that significantly influenced my perception of money?

  • While these inquiries may appear arbitrary at first glance, they serve as fundamental tools for uncovering and ultimately confronting your financial trauma.

How Can You Move Forward?

Initiating conversations about money and engaging with communities that foster such discussions can yield profound transformations. It's akin to illuminating a dark room, bringing clarity to every aspect of your financial landscape. In my counseling sessions, we shed light on prevalent forms of financial trauma and embark on a journey to alleviate them. While my clients often express astonishment at their newfound insights, I view it as a restoration of security to their financial mindset.

You can kickstart this process today by:

  • Scrutinizing your emotional responses to money: Instead of resigning to discomfort surrounding finances as the norm, challenge it. Dedicate a week to documenting every thought you have about money. Do you discern any recurring patterns? This diary serves as your initial stride towards acknowledging and subsequently reshaping your relationship with money.

  • Engaging in open discussions about money: Echoing the sentiments of Sally from Ellevest, "Nothing bad happens when women have more money," similarly, nothing negative arises from women openly discussing finances. In fact, such dialogues can serve as a catalyst in dispelling a significant portion of financial trauma.

  • Seeking guidance: Identifying subconscious patterns on your own can prove challenging. Enlisting the support of a mentor or counselor can be transformative. You can take the first step by familiarizing yourself with the predominant type of financial trauma through the quiz available at www.themoneymindsethub.com/quiz. This insight will not only enlighten you but also provide tailored advice on forging ahead.

Remember, rewriting your financial narrative isn't just about improving your business's bottom line; it's also about clarity and growth. It's about leaving behind those old, unhelpful money stories and crafting new ones filled with empowerment, strength, and financial wellness. So, to every entrepreneur tackling the shadow of financial trauma, know this: you're not walking this path alone. Your struggles are recognized, and your journey toward a brighter financial future is filled with hope and community support.

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Alejandra Rojas

Alejandra Rojas is a finance professional focused on financial trauma and money mindset, supporting female entrepreneurs or business owners in building financial freedom and wellness for themselves using her highly effective holistic frameworks for money. After reaching rock bottom, when money burnout re-activated an old life-threatening sickness again, she knew she had to design methods to attract money without losing her life...Ever since The Money Mindset Hub has supported hundreds of women in developing financial awareness and success on their terms. Alejandra is always on the move, soaking in the beauties of the world. She shares tons of golden nuggets on her podcast – "The Money Mindset Show” https://themoneymindsethub.com/

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