As an entrepreneur, bringing your A-game to your professional sphere of genius is non-negotiable. It means delivering your best at every opportunity and surpassing expectations.

Let's explore how you can consistently bring your A-game to your prospects and clients to help you stand out and have unprecedented success.

Here’s my A-game framework

1. Ask vs. Assume

Do you ask your prospects and clients what they want, or do assume your product or service is what they need?

Engaging your prospects and clients in conversations about their needs, aspirations, and challenges reveals valuable insights that allow you to tailor your offerings accordingly.

Assuming is a common mistake entrepreneurs make. We want to create something by consulting the people that we want to serve, aka our target market.

I discovered this when conducting a lip color survey. I asked, "What are your must-have lip color benefits: staying power, hydration, or finish?” Participants gave me the answers I gave them.

However, later I asked, “What is your biggest struggle with lip color?” The response was, "I wanted a color that looked great on my complexion.” None of the benefits I listed were a priority for them.

Assumptions conceal opportunities. When business leaders assume their offerings match customer needs, they bypass the essential stage of deducing what their clients truly want.

2. Assist vs. Annoy

Are you creating value for your customers, or are you focusing solely on making profits?

In the ever-evolving world of business, company goals have shifted from merely making profits to creating value for customers. More than pushing your product or service onto prospects and clients, it's about aiding them to achieve their desired outcomes.

This alternative approach elevates the customer-business relationship from transactional to transformational, fostering stronger customer loyalty and higher returns for businesses.

What do people want?

• They want to be seen.

• They want to be heard.

• People want to connect to something real.

• They want a way to improve their life.

• They want someone that they can trust.

Therefore, it is important to understand their desired outcomes so you can offer tailored solutions.

When they see tangible, beneficial outputs aligning with their expectations, a sense of trust solidifies in your business, reinforcing long-term customer relationships.

3. Attract vs. Attract

Do you attract or attack?

Nowadays, customers resonate more with value-driven strategies that acknowledge and address their needs before proposing a path forward.

An aggressive sales approach can feel intrusive, making a product or service seem irrelevant, no matter how beneficial it may be. That’s why a more delicate strategy is a necessity. One centered around attraction rather than attack to meet a business quota or goal.

Everyone is NOT your customer. Value-adding content attracts your ideal customer to you is the preferred strategy to growing a thriving business. Your leads are people that want what you offer and you don’t have to convince them that it is what they need.

So what is deemed valuable?

Before you can provide value, you need to understand what your customer perceives as valuable. It forces you to ask questions, listen actively, show empathy, and fundamentally understand your prospects' challenges, desires, and goals. This refers back to the first step of this framework, ASK vs ASSUME and was very apparent in the lip color quiz example above. “Find a need and fill it “ demands authentic communication.

Ask your customers what they don’t like instead of what they like. In this ever changing world, people don’t know what they like if it has not been created before. But they definitely know what they don’t like and when given the opportunity will share.

This was obvious when I asked “what lip color would you not wear?” This question was rarely not answered.

4. Abundance through Adversity

Every business lies on a spectrum between surviving and thriving. To bring your 'A' game means aiming beyond survival, chasing excellence, and seizing every chance to reach top earner success.

Your A-game reflects your attitudes, ambitions, abilities, and actions. It's about showing up 100% every day, striving for relentless improvement, showcasing resilience in the face of challenges, and inspiring the teams you lead.

Ultimately, value-oriented customer attraction fosters a robust company-client relationship. It changes the narrative from simply projecting the benefits of your product or service to genuinely meeting customer needs and nurturing lasting partnerships.

So, instead of attacking prospective clients with over enthusiastic sales pitches, attract them by demonstrating the unique value they stand to receive from choosing your product or service. This metamorphosis will go a long way towards guaranteeing satisfaction, referrals, and repeated business transactions.